Custom Mattress Fitting
It's easy to find a mattress that's custom-fitted to your unique body type at Denver Mattress®. Our in-store mattress experts use our patented Strength Resistance Test (SRT) to help you discover the mattress and pillow combination that suits your body best, promoting healthy spinal alignment and ensuring a deeper, more comfortable night's sleep. Denver Mattress® is dedicated to providing you with unbeatable value and an unmatched mattress buying experience.
Your DenverMattress® offers an unmatched selection of quality brands at unbeatable value. Your store is proud to sell product from brands you can trust to give you the most in style, selection, and value.
We take pride in offering a great selection of brand name and factory-direct products at an incredible value, but it is our commitment to providing a superior customer experience that truly sets us apart. At every Denver Mattress®, you'll be greeted by our friendly, no-pressure sales staff who understand that their role is to educate rather than persuade. Our knowledgeable associates are there to guide you through the mattress buying process, offer insights as you test our extensive selection of products, and, of course, they also can also perform our patented Strength Resistance Test so you can discover a mattress that feels like it's custom-made for your unique body type.
Your local Waterloo, IA Furniture Row® has the affordable pricing and incredible selection of multiple specialty home furniture stores, and it is located in west Waterloo.
Serving Communities in and near Waterloo, IA
This location serves families, students, and retired military of the surrounding communities, and is near the University of Northern Iowa, Hawkeye Community College, and Allen Nursing School.
Featuring a network of urban bike trails, and near to Cedar Falls, Waterloo is a destination for many surrounding areas. This location additionally serves the neighboring communities of Cedar Falls, Independence, Charles City, Waverly, Mason City, and Marshalltown.
December 1, 2003
A new, unique shopping experience, four specialty stores under one roof
Furniture Row Outlet opens it's doors in Waterloo
Denver, CO ‐ Don't miss out! Furniture Row Companies®, announces their Grand Opening Celebration for the arrival of their Furniture Row® Outlet: Oak Express®, Bedroom Expressions®, Sofa Mart® and Denver Mattress® Company at 4141 Mirage Ridge, next to Sam's Club.
"The outlet will bring a unique furniture shopping experience to the area," said Bill McKendry, Marketing Director for Furniture Row Companies. "Unlike other furnishings retailers, our outlets have four specialty stores under one roof. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines." Furniture Row Outlet has hundreds of bargains on some of America's most popular furniture. The only thing bigger than our selection is the money you'll save.
Here's a run down on each store brand and their specialty...
Denver Mattress is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private‐label. Ultimately, providing full control over how its products are priced and sold.
The company uses the same components and materials as the leading brand name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. Therefore, Denver Mattress customers get brand name quality mattress's for as much as 50 percent less.
Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories. The kind of furniture you would use in your living room and family room areas of the home.
The chain provides a large variety of styles, some of which are reminiscent of those found in high‐end department stores and fashionable furnishings catalogs. The difference being that consumers will find Sofa Mart's products more attractively priced and more readily available.
Oak Express offers homeowner s real wood furniture for almost any room of the house, at discount prices. Because Oak Express stores operate as both retail space and functional warehouses for the store's inventory, the chain has been able to keep overhead low and offer immediate availability. Also Oak Express is America's largest cash buyer of wood furniture which gives them a buying power advantage over any competitor. Needless to say, Oak Express has had great success with today's time constrained and value conscious consumer.
Bedroom Expressions provides a unique retail experience, a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices.
Furniture Row operates over 250 stores nationwide, across all of its brands. The company is among the "Top 15 "national furniture retailers and it has become the nation's largest cash buyer of home furnishings.