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Ed McCaffrey Sitting on Telluride Mattress in Bedroom with football in his hands. Denver Mattress Logo included.

Denver Mattress & Ed McCaffrey: Fueling Dreams On and Off the Field

Denver Mattress is back on the gridiron this summer, teaming up with NFL legend Ed McCaffrey for a partnership that’s all about powering young athletes to greatness—on the field, and in their sleep! With our Fuel Your Game, Power Your Rest campaign, we’re bringing the energy to Ed McCaffrey’s iconic SportsEddy Football Camp, where future stars learn what it takes to play like pros and recover like champions.

What Is SportsEddy Football Camp?

Since 1998, Ed McCaffrey’s SportsEddy Football Camp has been Colorado’s premier youth football experience. This camp isn’t just about running drills—it’s about building confidence, leadership, and lifelong friendships.

  • From June 9-12, 2025, hundreds of young athletes will gather in the heart of Colorado to sharpen their skills under the guidance of Ed and his elite coaching staff.
  • Campers get hands-on training in everything from quarterback reads to linebacker tackling, plus workshops on teamwork, character, and mental toughness. It’s NFL-level coaching in a fun, supportive environment that lets every kid shine.

History: A Winning Partnership

Ed McCaffrey and Denver Mattress share more than just Colorado roots—we share a passion for helping athletes (and families!) reach their best. Our partnership started years ago when Ed recognized the game-changing impact of quality sleep on athletic performance. Since then, we’ve joined forces for in-store events, youth clinics, and, of course, the SportsEddy Football Camp.

But here’s what makes this partnership truly unique: Denver Mattress donates our custom Doctor’s Choice mattresses for use in the camp’s agility drills and recovery stations. That’s right—campers literally train and recover on the same mattresses that help Ed and his family sleep like champions. Our mattresses aren’t just for bedtime; they’re part of the action, supporting everything from high-energy footwork drills to cool-down stretches after a long day in the sun.

Why Sleep Is the Secret Weapon for Athletes

Let’s talk science for a second: Great sleep isn’t just about feeling rested—it’s a key pillar of athletic performance. When young athletes get quality sleep, their bodies recover faster, their reaction times improve, and their minds stay sharp for game-day decisions.

Ed McCaffrey knows this firsthand, which is why he’s passionate about teaching campers that “recovery is just as important as the grind.” At SportsEddy, sleep isn’t an afterthought—it’s part of the training plan. And with Denver Mattress as the official sleep sponsor, every camper gets a front-row seat to the power of rest.

What Fuels Me Now: Ed’s Winning Routine

Ed’s daily routine revolves around three pillars: quality sleep, balanced nutrition, and deliberate recovery. In our upcoming “What Fuels Me Now” series, Ed will pull back the curtain on his go-to nighttime rituals, favorite sleep hacks, and how Denver Mattress technology helps him stay at the top of his game—physically and mentally—through busy training camps and speaking engagements.

But Ed doesn’t stop at sleep. Nutrition and recovery are just as important in his playbook. Whether he’s fueling up for a big day or winding down after practice, Ed believes that what you put in your body matters just as much as how you rest it.

Ed's Protein Bites

Speaking of nutrition, we’re teaming up for an epic taste test featuring McCaffrey Brands Protein Bites! Ed will be sampling every flavor, sharing his honest reactions, and challenging campers (and fans at home) to vote for their favorites. These protein-packed bites are perfect for post-workout recovery or a quick snack on the go—because fueling your body right is just as important as getting those Zzz’s.

Get in the Game: Giveaways, Content, and More

This summer, we’re rolling out exclusive in-store content, behind-the-scenes moments from camp, and a can’t-miss giveaway featuring McCaffrey Brands Protein Bites and the legendary comfort of Denver Mattress. Stay tuned to our blog and Instagram for pro tips, sleep hacks, and all the action from SportsEddy—including Ed’s play-by-play commentary and motivational moments that will inspire athletes of all ages.

Together with Ed McCaffrey, Denver Mattress is raising the bar on what it means to train hard—and rest even harder. Follow along as we show how the right sleep, the right fuel, and the right coaching can help every athlete unlock their full potential.